Re-usable Patterns and Universal Data Models For the Travel Industry

3 Day Course (Course can be customized for your organization)
Instructor: Len Silverston, President, Universal Data Models, LLC
Course Outline

Why You Should Attend

Clients often ask: “Are there any standard ways to model our common data structures? Surely we are not the first company to model standard constructs like customer relationships, accounts, or account transaction information!”

Experience has shown that more than 60% of a data model (corporate or logical) consists of common constructs that are applicable to most enterprises. This means that most data modeling or data warehouse design efforts spend as much as 60% of their time and budget creating constructs that have been built many, many times before! Doesn’t it make sense, then, to have a source for these common constructs? Get a head start on your data model efforts and stop “reinventing the wheel” each time you develop a new system!Course Description The content of the course will vary, depending on each enterprises needs, and will be customized to cover pertinent constructs for the enterprise taking the course.

Additionally, how many times have you taken a course with simplified examples and then had difficulty in applying them in a complex real world environment? Why not learn through real world examples illustrating effective and ineffective ways of modeling?

Course Description

This course provides an extremely effective method of teaching data modeling to all data management skill levels by using practical, proven, data modeling methods, examples, and concepts. The course focuses on common data model constructs that occur in the travel industries such as:

    • Airlines
    • Hotel organizations
    • Bus, train or car rental organizations
    • Travel agencies or reservations companies
    • Transportation organizations

This interactive seminar starts with data modeling fundamentals and then walks you through the process of using common or “Universal Data Models” for data modeling and focuses on common data model constructs applicable to travel organizations. You will leave not only with the concepts behind these models, but also with actual models customized for your organization. We will examine many data modeling, master data management, data warehouse, and enterprise data administration pitfalls and learn how to avoid them. These models, hints, and techniques could save your organization a great deal of time and money by avoiding unnecessary redevelopment costs.

This dramatically different seminar teaches data modeling by example. Other seminars focus on the techniques and methodologies behind data modeling. We will provide an overall data modeling fundamentals section on the beginning of the first day, and then we will mainly teach by allowing the student to see real life examples of models. You can then use these to help create data models for your organization —you will build on the examples presented, to develop your own data models that you can use immediately to jump-start your own efforts.

This interactive tutorial will provide you with a powerful toolkit of “Universal Data Models” that can be the starting point for quality and integrated data architectures, databases and data warehouses.

You Will Learn

  • A data modeling introduction – a fast track approach to learning data modeling techniques. This includes defining entities, relationships, sub-entities, types versus instances, cardinality, optionality, unique identifiers, attributes, recursions, exclusive arcs and normalization
  • A broad range of common, re-usable, “Universal Data Models” allowing you to jump start and quality assure your efforts. This course includes many travel industry common data modeling constructs such as:
    • Travel party roles and relationships
    • Travel preferences
    • Travel product
    • Travel reservations
    • Ticketing
    • Retail sales
    • Travel agreements
    • Pricing of agreements and products
    • Travel experiences
    • Travel programs and travel accounts
    • Passenger transportation offering star schema
    • Non-transportation travel product star schema
  • Common pitfalls in data modeling and data warehousing modeling and “War stories” illustrating consequences of incorrect modeling
  • Explanations of alternative data modeling, master data management, data warehouse and multidimensional approaches and how to convert logical data models into a physical design. An explanation of common approaches and architectures along with pros and cons of each approach will be provided.

The data models provided in this seminar are robust and have been successfully implemented in a great variety of organizations.

Who Should Attend

  • Data modelers
  • Data warehouse designers
  • Data analysts
  • Data administrators
  • Master data management professionals
  • Database designers
  • Database administrators
  • Database consultants
  • Any other information systems professionals who need to be involved in data warehouse designs, data models, database designs and data integration issues
Praise for UDM Seminars

“Len Silverston is an excellent instructor. His ability to give real life examples and to draw out the participants was excellent. We are taking home a long list of things to tackle using these tools, as soon as we get back to our data warehousing effort.”

Data Warehouse Consultant, distribution organization

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Request Information

To schedule and/or customize a UDM seminar for your organization,
e-mail us or call

303.688.1412